Lenny Leemann, Greenspark: harnessing the power of billions of micro transactions to create long-term positive change in the world

Lenny Leemann is the Co-Founder and CEO of Greenspark.

Lenny’s personal mission is to make it as easy as possible for consumers and businesses to do good. His first tech for good venture MAMOQ, was a marketplace for sustainable consumer products and he’s now building Greenspark.

Greenspark was founded on the belief that the only way to embed “doing good” into businesses for the long term, is to show that it will positively impact their revenue.

Greenspark makes it easy for companies to link positive climate action to the behaviours they want to encourage with consumers. So, every time an order is placed, a tree is planted or every time there is a newsletter sign up, a piece plastic is removed from the ocean. This creates a clear, tangible connection between consumer action, positive impact and revenue.

If Greenspark can make this the new normal for businesses, then there is a real opportunity to drive positive change on a global scale.


06.28: Who can have the biggest impact on climate change? Individuals, businesses, or governments.

09.27: What is Greenspark?

13.38: Lenny’s early stage startup advice – launch early, iterate quicky and never give up.

17.48: The factors that go into choosing their impact partners and projects

24.50: The challenge of pricing, balancing revenue generation versus funding impact actions

30.21: What makes Greenspark unique to other offerings in the market?

33.55: The second time building a startup with his best friend and wife-to-be

36.01: Don’t outsource your tech, even in the early days

43.46: Tying impact to revenue and transparency, are key to scaling a “for good” business

47.12: What does Lenny look for in early stage hires?

Our Host:

Craig Turner. Founder of Confido Talent, a business that helps Tech For Good startups to scale their product, design and engineering teams.
https://www.linkedin.com/in/craigturner7/ / www.confidotalent.com / craig@confidotalent.com

Our Guest:

Lenny Leemann, Co-Founder and CEO of Greenspark.
https://www.linkedin.com/in/lennyleemann/ / https://www.getgreenspark.com/

Our Sponsor:

Jobs For Good. The only job platform to find the best jobs in sustainability, impact and much more.
www.jobsforgood.io / https://bit.ly/3wjwJa0

Our Producer:

Jabriel Al-Suhaimi. Jabriel is a podcast aficionada, editing and producing podcasts for many, including himself.
https://www.jabrielalsuhaimi.com/ / https://twitter.com/jabealsuhaimi

Our Content and Marketing:

Rachel Loosley, Content and Marketing Manager at Confido Talent.
https://www.linkedin.com/in/rachelloosley/ / rachel@confidotalent.com