Senior PR Manager - DACH Region (w/m/d) at Too Good To Go

Posted on:
January 5, 2023

🔭 Our mission & vision

Job Description

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.

Why? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet. Did you know that 10% of greenhouse gas emissions come from food waste and loss alone?

As the world’s largest food waste-fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it. 

So far we’ve amassed a community of 68 million users in 17 countries that have saved more than 182 million meals from going to waste together. We are incredibly proud of this, but there’s still a lot more we want to achieve.

That’s why we’re more than an app: we are also a certified B Corporation and our mission is to inspire, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste too.

 We’re proud of what we’ve achieved so far, but did we mention the issue is huge? We are expanding our team as we speak. And that’s where you come in:

We’re looking for an exceptional Senior PR Manager to join the superstar global PR & communications team at Too Good To Go.

Your mission:

The Senior PR Manager will lead our Too Good To Go PR and communications strategy, team and efforts to serve as a strategic enabler of the business across Austria, Germany, Switzerland and Poland, helping to drive overall brand valuation and positive reputation externally.

To break through in today's busy working environment, ultra-cluttered agenda and media/social media environments, there is a clear advantage to company storytelling being narrative-driven versus ad-hoc and episodic, for external purposes. 

Reporting to the Associate Director of Global PR this key communications leader will provide strategic communications counsel to our Country Directors, and business leaders in the 4 markets, and lead a communications team, including 2 team members in the region. The Senior PR Manager will also support overseeing the work on Social Media (with FTE, agencies and other resources) in the 4 countries. 

The position is a mix between being a PR & communications leader who is a strategist, as well as a hands-on contributor, with focus on aligning an organisation's goals, values, motivations, and commitment to achieve shared success.

Your role

Lead and support the PR & Communication regional team to create high impact assets to deliver measurable business outcomes, brand value and a positive reputation.

Create company narratives that showcase our purpose, values and growth levers, taking into consideration mission, ambitions, industry trends, product beats and cultural moments.

Lead the strategic development of an enterprise corporate communications strategy with "always on" media and storytelling engines.

Provide a strong and stable (always on) communications counsel to regional and local leaders and business key stakeholders and activate diverse voices through a strategic spokesperson matrix to amplify company stories to build brand value; create custom narratives through a combination of earned and owned media, speaking and social channels.

Develop compelling and inspiring stories that articulates our vision of leading the future of sustainable living, instilling confidence and belief in TGTG short, mid and long-term strategy..

Guide our storytelling efforts to a wide range of audiences in the 4 markets business partners, regulators, media stakeholders, social media users and consumers adding clarity and consistency to our business strategy, enhancing and protecting our brand and driving our reputation.

Support the work we do on B2B Comms with Corporate business partners to tell Too Good To Go’s company story, rooted in our impact, purpose and values.

Lead teams and communications strategies in support of business growth, while managing ongoing issues and reputation risks (crises, regulatory, legal, etc.)

Provide leadership and mentoring to junior team members, partnering with peers to build healthy and happy teams.


Experience in a similar PR role and networks in the DACH and Poland regions. Experience within an agency is highly valued

Leadership experience, with excellent mentoring skills

Brilliant communication skills (verbal and written) in German as well as English

The ability to translate ideas into PR tactics

Experience running an efficient press office and driving media relations

Excellent understanding of the DACH and Poland regions media landscape and how to make the most out of a story

Ready to roll up your sleeves with a tenacious approach to getting our story told

A deep interest in food waste and sustainability 

Experience with influential industry events and managing speaking opportunities

A natural ability to manage multiple stakeholders and navigate in a large global organisation

Our values:

We fight together: Food waste is a big beast to fight. We can do it if we fight together as Waste Warriors with no ego. We believe in a #oneteam.

We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.

We keep it simple: Our ambitions are bold but our solutions are simple.

We build a legacy: We’re proud of the change we’re driving. 

We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. 

What we have to offer:

A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.

The experience of being part of an international company with 1300+ enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!

Strong personal as well as professional development in an intense and high-growth scale-up environment.

An open company culture where you have the independence and room to unleash your creativity.

A strong team culture where successes are celebrated together.

How to apply:

We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

Submit your CV and Cover letter in English.

Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.


A Movement for Everyone

We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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