Senior Growth Marketing Manager at Sendwave
🔭 Our mission & vision
Zepz is the group powering two leading global remittance brands: WorldRemit and Sendwave. Since 2010, we have been disrupting an industry previously dominated by offline legacy players with our relentless focus to reduce the cost of remittances and increase safety and convenience for our users. Every day, our people work to unlock the prosperity of cross-border communities through finance and technology - driven by our vision of a world that celebrates migrants’ impact on prosperity, at home and abroad.
Our brands helped cross-border communities send over $15bn from 50 countries to recipients in 130 countries in 2022. We operate over 5,000 money transfer corridors worldwide and employ over 1,600 people globally. Zepz is a remote-first employer, with team members located across six continents.
Our vision is to create a world that celebrates migrants’ impact on prosperity, at home and abroad. Our purpose is to unlock the prosperity of cross-border communities through finance and technology.
We act like owners - We are relentlessly delivering for our users and spending money thoughtfully.
We embrace embarrassing honesty - We function best when we're open and honest with one another — especially about our challenges and doubts.
We have a bias to action - We get to first outcomes quickly, iterate and learn.
We strive to be better - We may make mistakes, but always learn from them.
We are inclusive - to better reflect and serve our users.
About the role
As a member of Zepz Growth team you will aim high, embrace challenges and always do what’s right; acting with integrity and building trust as you contribute to the company’s technical direction and long-term decision-making.
Delivering a hyper-relevant customer experience (app store/web) and allowing for a frictionless referral experience is key to business growth at WorldRemit. We are looking for a growth marketing manager who will help deliver this by implementing best-in-class tooling, an agile experimentation process and clear best practices. As a growth marketer, you will play a key role in helping build the foundations of landing page testing and app store optimisation to supercharge revenue growth.
Word-of-mouth marketing is another critical aspect of business growth at WorldRemit. You will drive referral growth in several markets by improving the product experience and through experimenting with incentives.
We are looking for a Growth Marketer/MarTech manager with a strong understanding of the ad-tech space, A/B testing tools and the digital marketing ecosystem. We’re looking for someone who can work cross functionally with product, engineering and marketing. We’re looking for someone with both technical and commercial understanding of performance marketing.
Reporting to the Director of Marketing Tech, you will:
Work with analytics to design and measure experiments..
Work with performance marketing managers to deliver the right web and app store experience for the right channels. .
Drive significant value to the top-line and bottom line of the business by implementing conversion rate improvements (CRO) and increased app store visibility (ASO)
Develop a playbook and cadence for experimentation.
Work with Product/engineering to implement the right tools (eg. Optimizely, Storemaven, etc.)
Work with Product and engineering to drive the backlog for our referral experience and incentives.
Test various product features and incentives to deliver growth and profitability.
Identify market level differences in customer experience and word-of-mouth marketing.
Be able to communicate the cause and effect of experiments and initiatives to stakeholders.
What we’re looking for from you
3-5 years of previous experience in performance or growth marketing roles.
Proven hands-on experience and technical knowledge working with tools like Optimizely.
Proven experience with app acquisition and related KPIs / funnel.
Ensure our app experience is set up for optimal customer experience and measurement (deep linking, product pages, QR codes)
Strong understanding of ad-tracking, tagging and ad measurement ecosystem.
Previous experience experimenting with app store testing.
Previous experience with referral programs.
Ability to work cross functionally, especially with various technical departments (Product, engineering, analytics, performance marketing)
Strong analytical skills and ability to contextualise data.
Strong prioritisation, organisational and communication skills.
Have action bias.
What we offer you:
We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. If you're not in one of those regions, don’t worry - the Talent team can let you know what is available for you specifically:
Unlimited Annual Leave: Most Zepz team members are eligible for unlimited annual leave. Colleagues in customer-facing roles, and those who qualify for overtime, receive a competitive holiday allowance and four recharge days a year. Feel free to make the most
of your time off and maintain a healthy work-life balance!
Private Medical Cover: You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.
Retirement: We offer pension schemes to help you plan for and secure your future.
Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected.
Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible.
We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive. In many locations, we have workspaces, which you can use as you desire.
Most roles in the Philippines are predominately office-based, with this we offer free meals for those 100% on-site.
In addition to the above, you will discover that we have a range of secondary perks (such as the cycle-to-work scheme and employee discounts) depending on your location, to help you thrive at Zepz!
Why choose Zepz?
Our team of over 1600+ employees is fully distributed across the world. We are working from coffee shops, homes, and co-working spaces — making us one of the larger fully distributed growth-stage startups in the world but we also offer workspace in our talent cluster locations - spaces we can meet, collaborate and connect.
We are proud parents, community organizers, farmers, band members, yoga teachers, YouTube influencers, former Olympians, and serial entrepreneurs.
We collectively speak over twenty languages, including Akuapem, Amharic, Bengali, Ewe, Fante, Ga, Igbo, Kalenjin, Luganda, Oromo, Somali, Swahili, Wolof, Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish.
At Zepz, embodying our commitments binds us together. We are collectively passionate about striving to achieve our vision and purpose - to continue to provide the best service to our users.
Ready to apply?
Applications will be reviewed on a rolling basis. If interested, please submit your resume along with a cover letter (optional), highlighting why your experience demonstrates you meet the requirements of the role. Please also indicate the countries in which you have work authorization. While Zepz supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.
At Zepz we record interviews using Metaview (https://metaview.ai). It helps us become better interviewers by recording and transcribing our interviews, and ensures we interview candidates in a fair & consistent manner. It is not required. Please let us know if you’d like to opt out of the use of Metaview - this will not affect the outcome of your interview.
Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Zepz is a place where everyone can thrive.
So however you identify and whatever background you bring with you, and if at all you might need any form of support to make the process as comfortable as possible, please let us know and give us a shot by applying. We want you to be excited to wake up to make an impact every day.
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