PR Manager at THIS

Posted on:
February 23, 2023

🔭 Our mission & vision

Job Description

We’re on the hunt for a superstar PR manager who will work within the marketing team at THIS, owning PR for the brand from the conception of ideas right through to sell-in and celebration of coverage. We’re very ambitious and we want to get 100s of pieces of coverage each year, of the right quality of course. At THIS, there is plenty to talk about so there should be opportunities to engage with media day-in day-out, making sure we are reaching the right audiences that will build the brand and support our commercial growth.

Responsibilities & tasks

What will you be getting up to?

Working closely with the marketing team and founder Andy, you’ll own and execute our Trade and Consumer PR plans and be responsible for ensuring THIS is front of mind for media and consumers

Planning pro – the fast-paced nature of THIS™ means you need to be flexible, have second-to-none attention to detail and be highly organized.

You’ll be expected to develop and manage comms plans, trade advertising schedules (and design briefs), award entries and feature submissions.

Give input and direction on the most impactful and interesting stories from the business and brand to share out with media

Segmenting media and strategising outreach within target groups

Media liaison expert – you will be a press release machine, able to turn your hat to writing engaging copy tailored for different media channels. You will have an excellent understanding of the media landscape and be comfortable handling both proactive and reactive comms.

Developing press-packs and assets to share out with our friends in the media - working with 3rd parties and colleagues across the business as required

Pre-planning PR activity for new product launches
Planning for, writing and managing award entries.

Manage the PR budget

Reporting - Sharing requirements and reviewing successes and areas for improvement with the business in a timely manner, tracking against agreed KPI’s.

Ongoing evaluation on our strategy, continuously improving learning.

Ideal candidate

What are we looking for?

An energetic soul with min 5 years of experience in the PR world - well connected with all the right people – knowledge and experience in a food brand is essential.

Someone with all the know-how of how to make our brand famous, who is happy to own it all from ideas stage to managing our media relationships personally

A self-starter who can succeed when working independently, but can also ‘plug in’ seamlessly to variety of teams across our business

A confident & concise chatter - we don’t have time for waffle and when reaching out we need to be OTT positive about everything our brand is up to

A HUSTLER. This person will need to get sh*t done in a major way and knock through what will seem like brick walls. We are leading the category in terms of product, and for us to stay there, you will need to have a relentlessness that isn’t in everybody.

Positive attitude, proactivity and a tenacious character: things in our business can change very quickly, so being comfortable reacting quickly to unexpected opportunities and challenges is super important too!

Ability and interest to work cross-functionally, we’re a small team and believe that strong collaboration will take us further than working in silos

Honesty & integrity - a conviction in your work to improve your small patch of the world for yourself and for others

We don’t take ourselves seriously and we laugh at the most silly, stupid things… So you don’t need to be a stand-up comedian but having a sense of humour is defo necessary.

Team player: we’re colleagues but also mates (unless we're playing table tennis)

Skills & qualifications

Other stuff
As a fast growing business, everyone who joins us needs to be ready to roll up their sleeves and carry out tasks away from their core focus because - they just need to get done. That could be helping to prepare samples for a customer meeting, trying new products and giving tasting notes, packing cold bags into boxes or a lot of other random stuff that comes up. They're not always the most glamorous jobs, but from the founders down, the whole team gets involved!

About the team

As a relatively small, albeit growing, team you'll be exposed to - and have the chance to contribute towards - challenges and projects at all levels and in all areas of the business. A good idea is a good idea, regardless of the experience or seniority of who came up with it.

How to apply

We'd love to hear from you, so feel free to apply with your CV and cover letter and we’ll get back to you as soon as we can!

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