Performance Marketing Coordinator at Who Gives A Crap

Posted on:
January 5, 2023

🔭 Our mission & vision

Job Description

Oh, hi there! 

We’re so pumped you’re considering this special opportunity to join our team. 

It’s that time of year again where the world slows down and reflects on the year that was. Our team will be taking a collective breather throughout December and early January, and will be back to our usual antics from mid January.

Until we’re back to business as usual, we encourage you to take some extra time to polish your resume and cover letter, and put some additional TLC into your application responses. 

We know that pressing send can be a little nerve wracking, so here’s a little motivation from our amazing Co-Founder and VP of Strategy & Growth - Jehan.

Our Talent Team look forward to jumping back in next year to review all of your thoughtful applications in the new year with as much delight as opening a fresh box of Who Gives A Crap toilet paper. Best of luck in your application!

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $10 million AUD (roughly $7.4 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our ambitious team of 200+ work together to make the biggest possible impact for people and the planet. Over the next couple of years, we’re working to increase our annual donation tenfold and we won’t rest until everyone in the world has access to clean water and sanitation services.

A bit about the role

As a new role in our Growth Marketing Team, our Performance Marketing Coordinator will play a key role in our continued focus on growth and retention through channels such as, but not limited to, paid search, affiliates and referrals. Reporting to the Performance Marketing Manager, you will help the team build, launch, and analyse marketing campaigns that delight and acquire new customers. This role will be customer-centric, equally creative and data-driven, and completely instrumental in scaling growth for Who Gives a Crap across Australia, UK and the USA.

You will help the team on track with squeaky clean numbers and up-to-date data across monthly dashboards.  You'll help strengthen the team's efforts by uploading and launching global performance adverts; pruning low performers and scaling the crap out of those that are connecting with our customers. 

If you worked here this past month here are some things you might have been involved in: 

Pulled data from our business intelligence software to help gather insights for weekly and monthly reporting  

Reached out to affiliate publishers, such as Skimlinks, to help scale out affiliates program 

Launched an A/B test on our referral program with an aim to increase the number of friends per customer 

Utilised Google Analytics to detect trends, consumer insights and any potential data discrepancies 

Built analytic dashboards for our affiliate and customer referral program with the Senior Performance Marketing 

Worked cross functionally to deliver assets for new product launches to our affiliate partners and paid search agency

Conducted some preliminary market research to identify potential keyword opportunities for paid search efforts

Worked with the creative team to mock up and launch a new landing page focused on sharing our eco messaging and increasing conversions

Participated in our “Snack Attack” where we enjoy some of our favourite snacks across the globe

Chatted about dogs… some would say maybe a little too much, but we say not enough!

Our DTC Commerce team spans across the US and Australia and we’re open to amazing candidates from anywhere in these two hubs. We’re not immune to the effects of challenging time zones but we look to solve this by committing to 4 hours per day of collaboration time which sees our US team aligning to PST afternoons and our Australian team diving into earlier mornings.

Let's talk about you

You get excited by data

You’re able to digest quantitative metrics and translate them into meaningful recommendations internally to the Growth Team and cross-functionally across the business. You’re always after discovering customer insights, would be excited jumping into a spreadsheet and aren’t afraid of big data sets! “=Index(Match” is tattooed on your leg next to ‘I heart Mom’. You love a good A/B test. You know how to test well and often.

You live the customer journey

You’re curious and passionate about delivering the optimal customer experience, exhibit deep empathy and think through the entire user experience of a campaign. You genuinely strive to cultivate a meaningful relationship for our customers and not just send emails for $. When it comes to solving problems for customers, you are creative in all the ways and take delight in every detail. You are constantly looking for ways to make emails just a little more special for customers.

You’re all over the detail

Your obsessive attention to detail allows you to execute campaigns from ideation to purchase. You’re hands-on, design-friendly and can jump in the creative workflow. Wireframes? Mock-ups? Not a problem.

You communicate like a boss

You can write killer, informative and data-driven briefs and have them make sense for a varied audience (think designers, copy writers, team leads... not just your manager). You have a proven track record of balancing a direct response centric approach, whilst adhering to brand guidelines.

You heart feedback

You welcome getting tips, tricks and feedback on your work from your peers, not just within the Growth team, but cross functionally too. You understand that diversity in thinking makes work better and some people make really valid points. That’s not to say you have to take eeeeeeverything on board. You know how to filter and have the confidence and communication skills to explain your thought process.


Why should you work with us?

First off, there’s the feel good stuff. As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. We also believe that helping to make the world a better place shouldn’t have to mean getting paid peanuts — it’s why we offer super competitive salaries, benefits like tailored learning and development opportunities, generous paid parental leave and free toilet paper (yes, you read that right). 

But you don’t have to take our word for it — our employees recently gave us our sixth consecutive Culture Amp engagement score of 90+ and we’ve been named one of BuiltInLA’s “100 Best Places to Work” two years in a row.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

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