Partner Communications Manager

🔭 Our mission & vision

Positive Luxury's mission is to shape a sustainable future for the global luxury industry, redefining the business model and rebuilding stakeholder trust.

Job Description

Positive Luxury is seeking a marketing and communications expert to partner and work with some of the world’s leading luxury brands – helping them enhance the value of their Butterfly Mark certification, and grow consumer awareness and engagement through their sustainability performance. By establishing strong working relationships, delivering inspiring client-focussed content, and providing effective coaching and communication tools across a range of channels, you will help luxury clients to optimise opportunities to leverage their Butterfly Mark and their verified sustainability credentials gained through their partnership with Positive Luxury. You will also coach clients to ensure their sustainability communications build stakeholder trust by being clear, credible and fact-based.

The role reports to the Marketing Director and will work closely with the Sustainability Client Services team and our exceptional community of certified brands, supplier and retailers across fashion & accessories, beauty & fragrance, jewellery & watches, premium drinks, interiors & living and travel & leisure. The Partner Marketing manager will support clients with best practice guidelines, marketing toolkits and inspirational coaching, creating in partnership launch and ongoing rhythmic communications plans generating stakeholder and consumer engagement.

Responsibilities & tasks

– Be the marketing and communications lead for our growing community of luxury clients, establishing and maintaining strong relationships their marketing and digital teams
– Advise and support luxury clients on how to maximise marketing of their Butterfly Mark certification from launch and beyond
– Manage Positive Luxury’s client content marketing programme, working with clients to share their sustainability stories through the Connected Butterfly Mark digital tool, website features, social media and newsletter opportunities
– Develop and support launch marketing & communications plans for certified brands, suppliers and retailers
– Work closely with the Sustainability Client Services team to deliver timely, relevant and engaging client newsletters and comms
– Ownership of our marketing toolkits & playbooks, offering best-practice guidelines and timely engagement with clients throughout the customer journey
– Be the Brand Guardian for the Butterfly Mark, ensuring the licensed trust mark is used correctly on all touchpoints, and align relevant stakeholders and internal teams
– Develop and update case studies of Butterfly Mark best-practice to inspire increased and/or improved usage across the growing community
– Update clients on greenwashing and relevant best-practice to ensure the sustainability communications are fully transparent and comply with legislation
– Case Studies: Working with sustainability analyist and client to identify case studies and positive actions and Butterfly Mark marketing
– Team: working with the Positive Luxury marketing team to amplify partner communications and deliver increased value through community membership
– Amplify consumer understanding, engagement and awareness of the Butterfly Mark through partner marketing channels from product pages and social media to instore and packaging
– Reporting to Postiive Luxury team and clients on brand tracking, statistics and brand reach

Ideal candidate

Our ideal candidate is a creative, pro-active team player with brilliant communication and organisational skills and a passion for digital communications, sustainability and luxury.

Skills & qualifications

– Strong interpersonal, presentation and communication skills, both written and verbal
– Customer service orientated with a collaborative, positive, highly motivated attitude
– Proven experience developing and delivering integrated, cross-channel marketing plans
– At least 3 years marketing or relevant experience in luxury or sustainability
– A natural at developing and delivering creative briefs and managing asset creation
– A keen organisational sense, driven by quality and meticulous attention detail
– Able to prioritise, work to deadlines and calmly manage several projects simultaneously
– Language skills in addition to English are a plus
– Capacity to work in a high-growth, fast-paced, small company environment
– Passionate about the difference sustainability practices can make to business, nature and society
– Engaged in sustainability and luxury, a self-learner with the commitment to remain well-informed about ESG and industry topics

How to apply

Please email your CV and covering letter outlining your interest and qualifications for the role to careers@positiveluxury.com or direct to Marketing Director Jamie Moore at jamie.moore@positiveluxury.com.

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