Marketing and PR Manager at Cool Earth

Posted on:
May 24, 2023

🔭 Our mission & vision

Cool Earth exists to back people to protect rainforest and fight the climate crisis.

We believe that the state of the rainforest will continue to worsen if Indigenous peoples and local communities continue to be marginalised. Whilst these people comprise less than 5% of the world’s population, they manage or have rights to 25% of the Earth’s land area and protect an estimated 80% of global biodiversity. Cool Earth delivers programmes and has developed networks in the three largest expanses of rainforest in the world: the Amazon, the New Guinea forest and the Congo Basin.

There is no time like right now to take positive climate action and shape the future for the better. Join the Cool Earth team and use your career as a force for good.

Job Description

This is an exciting opportunity to join Cool Earth's dynamic and growing team and deliver an impactful marketing strategy to promote Cool Earth’s work to our donors, potential supporters and the general public.

The Marketing and PR Manager will be responsible for developing and executing effective marketing and PR strategies to engage donors and stakeholders, increase the visibility and impact of our organisation and raise awareness of the rights of indigenous people living in rainforest.

The successful candidate will work closely with Cool Earth’s income generation and programme communications teams to ensure that marketing campaigns and initiatives align with our wider fundraising and organisational goals.

This role sits within our Fundraising and Engagement team, reporting to the Head of Fundraising and Engagement.

Responsibilities & tasks

PR & Marketing

  • Responsible for leading the marketing direction across the organisation including the website, social platforms, email marketing and campaign materials

  • Developing and implementing omnichannel strategies that promote the Cool Earth brand and mission

  • Develop and manage relationships with key media outlets, journalists, ambassadors and influencers to secure regular media coverage and digital engagement for the organisation

  • Work with FunCo team leads to develop the website strategy

  • Conduct market research and analyse data to identify new opportunities for growth and engagement

  • Working with the Data, Compliance and Insights Manager to report on marketing performance metrics, including website traffic, social media engagement, and campaign ROI

  • Stay up-to-date with the latest trends and technologies in marketing and fundraising, and apply best practices to our campaigns and initiatives

  • Management of agencies and freelancers where relevant
    Develop the paid marketing and digital grant strategies for Cool Earth

  • Manage and monitor Cool Earth’s marketing budget

  • Working alongside the CRM lead, create campaigns and donor journeys through our CRM and digital marketing software

  • Working alongside the Data and Insights Manager to identify and improve user journeys and flows; key touchpoints & customer experience

  • Building and maintaining strong working relationships and managing expectations with internal stakeholders and external agencies

Brand and Creative

  • Managing an impactful and engaging direction for Cool Earth’s brand including messaging, visual identity, and tone of voice

  • Maintain and grow a library of branded templates for use across Cool Earth internally, to foster and encourage independent internal content creation

  • Provide brand and marketing direction for the Income Generation and Programme Communications teams

  • Manage brand guidelines, ensuring that the Cool Earth brand is reflected to a high standard across all internal and external communications

  • Lead on the delivery of key organisational publications including the annual report

  • Drive the brand identity of established and emerging income streams, including events fundraising and retail

  • Create a consistent brand experience across all our work and communications

  • Responsible for overseeing version control of artwork in the document library ensuring the teams can access these as required

  • Lead on and share creative design inspiration for the organisation, with a keen eye for campaigns, new trends and sector inspiration


  • Ensuring website guidelines and housekeeping rules are developed and followed to ensure the correct use of the Cool Earth brand is used both internally and externally through digital channels

  • Oversight of website issues and managing relationships with website agency to deliver on website objectives

  • Responsible for building organic traffic to the site through SEO and UX

  • Escalating any website issues or bugs and managing relationship with web agency

  • Building and maintaining strong working relationships and managing expectations with internal stakeholders and external agencies

  • Other tasks as required by the Fundraising and Engagement team.

Ideal candidate

  • Genuine interest in and commitment to the humanitarian and environmental principles of Cool Earth 

  • A strategic thinker, with highly effective and efficient delivery

  • Knowledgeable and engaged with the latest trends in marketing including social platforms and AI capabilities

  • A demonstrable commitment to EDI (equity, diversity and inclusion) 

Skills & qualifications

Essential skills & abilities

  • Proven track record of developing and implementing successful PR and marketing strategies

  • Experience with social media management, content creation, and digital marketing

  • Knowledge of fundraising strategies and tactics

  • Demonstrable experience in marketing at management level, with a strong background in digital marketing and fundraising communications

  • Experience managing a team of marketing and communications professionals

  • A proven track record of successfully hitting targets for marketing and engagement within an organisation

  • Experience of managing departmental budgets

  • Working knowledge of digital communications including social media platforms, Google analytics, website CMS (especially WordPress) and email marketing software (especially dotdigital)

  • Proficient in Adobe and other creative multimedia applications

  • Working knowledge of Google Workspace, Slack and Trello  

  • Great people skills and ability to network, negotiate, managing expectations and building relationships at all levels

  • Strong verbal and written communication skills, with an ability to work collaboratively and in partnership with people across cultures and time zones

  • Experience using data insights to develop communications strategies

  • Ability to work with CRMs and databases

  • Experience of project and event management

  • Ability to absorb new concepts and information quickly, and to act with initiative and imagination 

  • Understanding of General Data Protection Regulations

Desirable skills & abilities

  • Working knowledge of Salesforce CRM

  • Experience in the environmental or social justice sector

  • Experience in US and European donor marketing

  • Fluent in written and spoken Spanish

  • Experience working across global teams

  • An understanding of rainforest conservation and development across the tropics

About the team

How to apply

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