Marketing and PR Manager at Cool Earth

PR & Marketing

• Responsible for leading the marketing direction across the organisation including the website, social platforms, email marketing and campaign materials

• Developing and implementing omnichannel strategies that promote the Cool Earth brand and mission

• Develop and manage relationships with key media outlets, journalists, ambassadors and influencers to secure regular media coverage and digital engagement for the organisation

• Work with FunCo team leads to develop the website strategy

• Conduct market research and analyse data to identify new opportunities for growth and engagement

• Working with the Data, Compliance and Insights Manager to report on marketing performance metrics, including website traffic, social media engagement, and campaign ROI

• Stay up-to-date with the latest trends and technologies in marketing and fundraising, and apply best practices to our campaigns and initiatives

• Management of agencies and freelancers where relevant
  Develop the paid marketing and digital grant strategies for Cool Earth

• Manage and monitor Cool Earth’s marketing budget

• Working alongside the CRM lead, create campaigns and donor journeys through our CRM and digital marketing software

• Working alongside the Data and Insights Manager to identify and improve user journeys and flows; key touchpoints & customer experience

• Building and maintaining strong working relationships and managing expectations with internal stakeholders and external agencies

Brand and Creative

• Managing an impactful and engaging direction for Cool Earth’s brand including messaging, visual identity, and tone of voice

• Maintain and grow a library of branded templates for use across Cool Earth internally, to foster and encourage independent internal content creation

• Provide brand and marketing direction for the Income Generation and Programme Communications teams

• Manage brand guidelines, ensuring that the Cool Earth brand is reflected to a high standard across all internal and external communications

• Lead on the delivery of key organisational publications including the annual report

• Drive the brand identity of established and emerging income streams, including events fundraising and retail

• Create a consistent brand experience across all our work and communications

• Responsible for overseeing version control of artwork in the document library ensuring the teams can access these as required

• Lead on and share creative design inspiration for the organisation, with a keen eye for campaigns, new trends and sector inspiration

Website

• Ensuring website guidelines and housekeeping rules are developed and followed to ensure the correct use of the Cool Earth brand is used both internally and externally through digital channels

• Oversight of website issues and managing relationships with website agency to deliver on website objectives

• Responsible for building organic traffic to the site through SEO and UX

• Escalating any website issues or bugs and managing relationship with web agency

• Building and maintaining strong working relationships and managing expectations with internal stakeholders and external agencies

• Other tasks as required by the Fundraising and Engagement team.

• Genuine interest in and commitment to the humanitarian and environmental principles of Cool Earth 

• A strategic thinker, with highly effective and efficient delivery

• Knowledgeable and engaged with the latest trends in marketing including social platforms and AI capabilities

• A demonstrable commitment to EDI (equity, diversity and inclusion) 

Essential skills & abilities

• Proven track record of developing and implementing successful PR and marketing strategies

• Experience with social media management, content creation, and digital marketing

• Knowledge of fundraising strategies and tactics

• Demonstrable experience in marketing at management level, with a strong background in digital marketing and fundraising communications

• Experience managing a team of marketing and communications professionals

• A proven track record of successfully hitting targets for marketing and engagement within an organisation

• Experience of managing departmental budgets

• Working knowledge of digital communications including social media platforms, Google analytics, website CMS (especially WordPress) and email marketing software (especially dotdigital)

• Proficient in Adobe and other creative multimedia applications

• Working knowledge of Google Workspace, Slack and Trello  

• Great people skills and ability to network, negotiate, managing expectations and building relationships at all levels

• Strong verbal and written communication skills, with an ability to work collaboratively and in partnership with people across cultures and time zones

• Experience using data insights to develop communications strategies

• Ability to work with CRMs and databases

• Experience of project and event management

• Ability to absorb new concepts and information quickly, and to act with initiative and imagination 

• Understanding of General Data Protection Regulations

Desirable skills & abilities

• Working knowledge of Salesforce CRM

• Experience in the environmental or social justice sector

• Experience in US and European donor marketing

• Fluent in written and spoken Spanish

• Experience working across global teams

• An understanding of rainforest conservation and development across the tropics