Email Marketing Manager at Who Gives A Crap

Posted on:
January 5, 2023

🔭 Our mission & vision

Job Description

Oh, hi there! 

We’re so pumped you’re considering this special opportunity to join our team. 

It’s that time of year again where the world slows down and reflects on the year that was. Our team will be taking a collective breather throughout December and early January, and will be back to our usual antics from mid January.

Until we’re back to business as usual, we encourage you to take some extra time to polish your resume and cover letter, and put some additional TLC into your application responses. 

We know that pressing send can be a little nerve wracking, so here’s a little motivation from our amazing Co-Founder and VP of Strategy & Growth - Jehan.

Our Talent Team look forward to jumping back in next year to review all of your thoughtful applications in the new year with as much delight as opening a fresh box of Who Gives A Crap toilet paper. Best of luck in your application!

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $10 million AUD (roughly $7.4 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our ambitious team of 170+ work tirelessly to make the biggest possible impact for people and the planet. Over the next couple of years, we’re working to increase our annual donation tenfold and we won’t rest until everyone in the world has access to clean water and sanitation services.

A bit about the role

The Email Marketing Manager will play a key role in our continued focus on new customer growth and retention. Reporting to the Director of Media and Digital, you will plan, build, launch, and analyse new and returning customer campaigns that help delight and retain them. This role will be customer-centric, equally creative and data-driven, and completely instrumental in scaling growth across our brands, geographies, and markets.

You will help build and execute a strategic plan that uses insights to provide recommendations to optimise our email campaigns and other marketing projects. This includes:

Planning, executing, and analysing both email and SMS platforms 

Working cross-functionally with various teams to think of creative out-of-the-box ways to bring value to our engaged audiences and drive retention.

Measuring email performance to ensure we’re applying best practice

Planning and analysing A/B tests to drive new best practices and innovations

50% of this role will be owning the strategy, and performance of the WGAC email marketing channel, which includes supporting our eCommerce site, new B2B operations, new market development and new lead generation. The remaining 50% will be focused working with the Email Marketing Manager to execute campaigns, lead gen, and analysis. 

This is a unique opportunity to work in a high-growth startup while applying your skills to a meaningful cause (we donate 50% of our profits to charity). You’ll also work within a collaborative team of experienced humans who care just as much about helping their teammates grow as they do about making a difference in the world. And... we get to make toilet jokes all day. yay!

If you worked here this past month here are some things you might have been involved in:

Built the email strategy for the next 12 months based on analysis of our data, & company OKR’s

Complete a journey planning and 360 feedback session with your direct report 

Launched our email campaigns: from initiating new emails and helping to inform the creative process to building, QA-ing & deploying.

Helped execute new transactional emails, lifecycle emails and automation, as well as maintained and optimised the existing channel assets

Maintained and improved weekly & monthly dashboards to monitor, analyse and identify trends in campaign and channel performance.

Led a brainstorm with the creative team on how we can innovate and break the mould to push the envelope of the email channel. (We do some pretty fun brainstorming sessions)

Uploaded a bunch of stuff that inspires you on our Slack #inspiration channel.

Owned and managed prospect databases, and constantly explored new methods for list growth across our D2C websites, B2B portals and our blog

Did a little nerdy research on spam and privacy laws

Let’s talk about you

You're an email geek

You love building, managing and reporting on email campaigns. You’ve had experience in optimising, testing and scaling complex email journeys. You keep yourself up to speed on email best practice: list cleaning, email size, cadence, A/B testing, QA, and of course – design trends. You have working knowledge of an email or CRM platform for template building, segmentation, email send automation and email campaign management, as well as working knowledge of HTML/CSS.

You get excited by data

You’re able to digest quantitative customer and email metrics and translate them into meaningful recommendations internally to the Marketing DTC Team and cross-functionally across the business. You’re always after discovering customer insights, iterating on A/B tests to continually optimise our baseline, and aren’t afraid of big data sets! “=Index(Match)” is tattooed on your leg next to ‘I heart Mom’. 

You live the customer journey

You’re curious and passionate about delivering the optimal customer experience, exhibit deep empathy and think through the entire user experience of a campaign. You genuinely strive to cultivate a meaningful relationship for our customers and not just send emails for $. When it comes to solving problems for customers, you are creative in all the ways and take delight in every detail. You are constantly looking for ways to make emails just a little more special for customers.

You’re all over the detail

Your obsessive attention to detail allows you to execute campaigns from ideation to purchase. You’re hands-on, design-friendly and can jump in the creative workflow. Wireframes? Mock-ups? Not a problem.

You communicate like a boss

You can write killer, informative and data-driven briefs and have them make sense for a varied audience (think designers, copy writers, team leads... not just your manager). You’re comfortable providing empathetic feedback often and working asynchronously to get things across the line. You have a proven track record of balancing a direct response centric approach, whilst adhering to brand guidelines.

You heart feedback

You welcome getting tips, tricks and feedback on your work from your peers, not just within the Marketing team, but cross functionally too. You understand that diversity in thinking makes work better and some people make really valid points. That’s not to say you have to take eeeeeeverything on board. You know how to filter and have the confidence and communication skills to explain your thought process.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, there’s the feel good stuff. As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. We also believe that helping to make the world a better place shouldn’t have to mean getting paid peanuts — it’s why we offer super competitive salaries, benefits like tailored learning and development opportunities, generous paid parental leave and free toilet paper (yes, you read that right). 

But you don’t have to take our word for it — our employees recently gave us our sixth consecutive Culture Amp engagement score of 90+ and we’ve been named one of BuiltInLA’s “100 Best Places to Work” two years in a row.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

Responsibilities & tasks

Ideal candidate

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About the team

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