Director of Media & Digital Marketing at Who Gives A Crap

Posted on:
January 5, 2023

🔭 Our mission & vision

Job Description

Oh, hi there! 

We’re so pumped you’re considering this special opportunity to join our team. 

It’s that time of year again where the world slows down and reflects on the year that was. Our team will be taking a collective breather throughout December and early January, and will be back to our usual antics from mid January.

Until we’re back to business as usual, we encourage you to take some extra time to polish your resume and cover letter, and put some additional TLC into your application responses. 

We know that pressing send can be a little nerve wracking, so here’s a little motivation from our amazing Co-Founder and VP of Strategy & Growth - Jehan.

Our Talent Team look forward to jumping back in next year to review all of your thoughtful applications in the new year with as much delight as opening a fresh box of Who Gives A Crap toilet paper. Best of luck in your application!

 

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $10 million AUD (roughly $7.4 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our ambitious team of 200+ work tirelessly to make the biggest possible impact for people and the planet. Over the next couple of years, we’re working to increase our annual donation tenfold and we won’t rest until everyone in the world has access to clean water and sanitation services.

A bit about the role

We pride ourselves as market innovators: offering do-good, feel-good products that are conveniently delivered to our customers' doors - but that’s only the beginning of our story. As we continue to build on our momentum and scale up, we are looking to go even deeper into the markets that we’re already in. 

As our Director of Media & Digital Marketing, you’ll drive new customer acquisition strategies through execution across paid performance and owned marketing channels.  Reporting to our Head of DTC Commerce, you’ll identify the key performance metrics to measure success in all channels and you’ll work closely with the Director of Growth Marketing to deliver on marketing forecasts. 

You’ll own email, SMS and marketing automation. You’ll bring loyalty initiatives to life on paid and owned channels. You’ll manage the team and agency partners on various channels to achieve CPA and ROI targets.  You’ll be supporting your team’s efforts by building their capabilities and fostering a growth mindset with a focus on deep channel knowledge and data acumen. You'll partner with cross-functional stakeholders across the business to implement strategic marketing initiatives that drive consideration, acquisition, retention, and expansion across the customer journey. And you’ll have a hell of a good time, we promise!

Our DTC Commerce team spans across the US and Australia and we’re open to amazing candidates from anywhere in these two hubs. We’re not immune to the effects of challenging time zones but we look to solve this by committing to 4 hours per day of collaboration time which sees the majority of our US team working from the West Coast aligning to PST afternoons and our Australian team diving into earlier mornings.

If you worked here this past month here are some things you might have been involved in:

You’ve worked with your team to create and execute a testing roadmap focused on conversion rate optimization and increases to AOV

You’ve collaborated with our Director of Growth to scale new channels into BAU

You’ve identified what’s next with channels with regard to changing privacy laws, tech stacks and the evolution of assets

You’ve dug into historical data to better inform future forecasts to provide data driven insights & recommendations

You’ve focused on coaching and development to elevate each person on your team

Let’s talk about you

You’re scaling, optimising and innovating our existing marketing mix

You’re leading the team to segment, optimise, innovate and retool our current channels to scale the crap out of them. You balance a deep understanding of industry best practices with your knowledge of our business and our customers to guide our approach, and you recruit people who can do this even better than you can.

You’re managing the team, and ensuring they’re growing too

You care deeply about the people you work with, and it shows. Feedback flows freely and you embrace opportunities to help each other be more efficient.

You’re a master collaborator

You don’t consider yourself an island and you believe that success lies in a team effort. You are comfortable and skilled at collaborating cross-functionally to ensure transparency, accountability and consistency (phew) in your team’s work. You’ve understood what other teams need in order to be successful and provided feedback and insights to help continuous improvement to our customer journey. 

You’re the expert of our data

You love data and can pull insights and share learnings with a wide range of stakeholders. You take a critical look at the data we’re collecting to ensure it’s accurate and informative. You’ve led the overhaul on how our team uses data broadly and at the channel level and we’re communicating the right information, at the right times, with the right people. And you ensure we’re supporting all of our decisions with data.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, there’s the feel good stuff. As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. We also believe that helping to make the world a better place shouldn’t have to mean getting paid peanuts — it’s why we offer super competitive salaries, benefits like tailored learning and development opportunities, generous paid parental leave and free toilet paper (yes, you read that right). 

But you don’t have to take our word for it — our employees recently gave us our sixth consecutive Culture Amp engagement score of 90+ and we’ve been named one of BuiltInLA’s “100 Best Places to Work” two years in a row.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

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