We're looking for someone to look after all the paid media (advertisement) to effectively introduce the Octopus Energy brand to the world's largest deregulated energy market: Japan.
Octopus Energy Group is an energy tech company providing a better experience for our customers through transparency, honesty, and simplicity. Better for the planet, through real long-term investment in renewable generation and a low CO2 future, and better for our customer’s wallets with fair and affordable energy tariffs.
Through our proprietary platform, Kraken, custom-built stack, cloud-based billing, and sophisticated use of data science, we’re revolutionizing what’s possible in energy. We’re transforming the way people interact with their energy company, by making it approachable, easy to understand, and most importantly, 100% renewable. We’ve distinguished ourselves by being named 2020’s Energy Provider of the Year, highlighting our commitment to exceptional customer service.
We launched in the UK, in 2016, and we already supply over 3.2 million customers with cheaper greener power in the UK alone, with operations in Germany, Italy, Spain, France, Australia, New Zealand, the USA, and also Japan.
For Japan, we've teamed up in a joint venture with Tokyo Gas, one of Japan's most respected utilities, to offer our world-famous cheaper, greener power with exceptional customer service. You’ll have to be...A native Japanese speaker who is eligible to work in Japan.A specialist in current numerical benchmarks and trends in Japanese advertising (online and offline) and overall knowledge of the whole workflow from media plan, creative production, submission, and optimization.Able to use a variety of digital ad campaign management tools (Google, Yahoo, Twitter, Facebook/Instagram, TikTok, LINE, etc.) and be able to independently plan, set up, submit, analyze, and optimize ads on your own (in-house).Able to use Google Analytics (GA4) for overall website performance and bird view the whole digital communications undergoing, not only the paid but also the organic social channels and owned content, and work efficiently in collaboration with multiple staff members.Have a native and expert understanding of Japanese culture, seasonality, market, and consumer trends and sentiments, and be able to creatively think and propose new approaches and timing for advertising without going by the book all the wayPassionate about building long-term brand equity by delivering content and information that is valuable to Japanese consumers.Entrepreneurial spirit and the ability to contribute to the team beyond the boundaries of department and role.What you’ll do (but not limited to)Execute all aspects of advertising activities in Japan and share effectiveness measurements and analysis with the team for optimization.Work closely with the owned channels to identify the valuable topics/information, plan, create and manage paid channel approaches and communications.In collaboration with front-end team members, lead the optimization of the entire D2C channel (website), including Google Analytics design and metadata optimizationSupport all communication contents as needed, including but not limited to the above, to ensure a consistent brand tone of voice. (New services/products, media releases, etc.).Lead the development of new channels and their implementation in collaboration with the owned channel manager.Plan and execute digital campaigns.What you'll love about usOur company culture - we won the best company to work for in 2019 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people Flexible working environment - genuine work-life balance here, we are in the top 5 companies in the UK, we treat you as a human, and do our best to make work and life merge smoothly together Relaxation - we don’t count your holidays here, we work hard, and so we know you need to play hard as well (within reason of course) Office culture - have a certain tech requirement? We’ll do our best to get it. Our offices are also stocked with fruit, breakfast, great coffee, and soft drinks. Weekly on a Friday we all get together (this happens virtually too) for company updates and drinks - we call it Family Dinner Your development is important - we support and help with development including internal and external courses, learning, study support etc, all bespoke to you There are also probably some things you should know...
We don’t use agencies (basically) - we really don’t, not for creative, production, or even media. We have a fabulous team of in-house designers, UX, writers, and front-enders. We do our own media buying. You could say, in fact, that we’re a half agency, but we’re your most favorite ever client, the one you secretly yearned to work at.
Also, we’re pretty obsessive. We think about our customers a lot. A lot a lot. We answer emails from customers, we join in on social media (and I mean we, as leaders do), and we think constantly about what makes great experiences, great stories, and great reasons for people to join us.
We’re looking for someone who’s worked their way around digital marketing (website and ad performances) and can trot out some good metrics, but actually, what you really really know is humans.
You can put together the results and analysis of website and ad performance, constantly look at the data, and keep optimizing ad architecture. But this position is best suited for someone who is fascinated by the challenges of effectively delivering valuable information and content to customers, watching society and people through data, and figuring out what kind of content and conversations move people.
You have a burning desire to turn your skills into something meaningful. You enjoy the pace of the commercial world, but you’d rather not flog FMCG anymore, you’d want to be delivering something more sustainable to the world.
PS. our advert is in Japanese and English because speaking Japanese for this role is a must
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