Digital Marketing Manager

🔭 Our mission & vision

Our mission is simple. We want every working person globally to have complete financial freedom by giving them power over their pay.

Power over pay means the ability to instantly access, track, save and manage earned wages. We want to transform people's lives and the organisations they work for.

Job Description

The Company:

Wagestream is on a mission to bring better financial wellbeing to frontline workers.

We partner with some of the world’s most famous employers, like Next, Pizza Express, Hilton and the UK’s National Health Service, to give their teams access to fairer financial services - all built around flexible pay. Almost a million people can now choose how often they’re paid, track their shifts and earnings, start saving, use budgeting tools, get free financial coaching, and access fairer financial products. All in one financial wellbeing super-app.

Wagestream is unique: VC-backed and growing at scale-up pace, but with a social conscience. The UK’s leading financial charities and impact funds were our founding investors, and we operate on a social charter - which means every product we build has to improve financial health and reduce the $5.6bn ‘premium’ lower-income earners pay for financial services each year.

You’d be joining a team of 200 passionate, ambitious people, growing in Europe, Australia and the USA, building a category-leading fintech product and all united by that same mission.

The Opportunity:

Never has there been a more exciting time to join the Wagestream team - and joining as a Digital Marketing Manager represents an opportunity to take a critical role within the marketing team, and the potential to make a career-defining impact on the future of the business.

You’ll be responsible for carrying out the B2B strategy for digital marketing, set by our Head of Content; We'd love you to have experience with PPC, organic social, paid social advertising, SEO, CRM and manage & analyse the performance of our B2B website.

Success will be measured on your ability to cost-effectively engage, acquire and consistently move our enterprise prospects through the marketing and sales funnel using a variety of creative tools and channels, as well as your ability to influence the perception of Wagestream across digital channels and performance metrics on our website.

Our team is focussed on transforming people’s lives by giving them power over their pay: this is an opportunity to contribute heavily to digital marketing for that mission and help us to help as many people as possible. Our clients are large enterprises from 5K-100K employees.

The Team:

You'll report into our Head of Content and work closely with our Strategic Comms Director as well as our dedicated graphic designer, with additional CRM and digital marketing resources embedded in other parts of the business.

What will you be doing?:

Work with the Head of Content to define an ABM growth strategy that identifies the most cost-effective channels to influence and inspire our buyers through the funnel
Build creative content and design relevant and engaging campaigns
Implement, manage and report digital marketing activities such as Paid Social, Email Marketing, CRM and marketing automation programs
You will create a testing and experimentation framework for continuous improvement
Manage the performance of the global B2B website, ensuring conversion is optimised and there’s a clear strategy for lead generation and free-to-access content
Implementing an SEO strategy aimed at decreasing customer acquisition costs and making Wagestream the most visible player in the financial wellbeing space
Requirements
Must-haves:

Experience and success in digital marketing, preference with experience in B2B SaaS
Experience running digital marketing campaigns on LinkedIn, Facebook and Google, with a focus on lead generation.
Experience running email marketing campaigns, comfortable using marketing automation systems such as HubSpot, Pardot, Marketing Cloud, Marketo
An understanding of B2B customer lifecycle and have worked closely with sales teams/SDRs on messaging at different stages of the funnel
Nice to haves:

Has demonstrated curiosity to experiment with new ad formats, new channels, new tools
Has experience running and promoting webinars
Working Policy:

We operate a hybrid policy with a requirement of 2 days a week in the office

Salary:

£40,000 - £55,000 + equity and benefits

Benefits
A £250 "home office allowance" to buy anything to get your home office comfortable
State of the art, brand new equipment - from Apple MacBook Pros, 34" curved monitors and Wagestream Swag!
We'll help you manage your busy lifestyle with flexible working opportunities; most of the team work "core hours" to allow touchpoints with their team, but we also make sure you have the time to pick the kids up at 3pm, or go for that mid-morning run to boost your productivity. We want you to have the best of both worlds
We offer 25 days annual leave in addition to public holidays (up to 5 day rollover), as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
We offer 12 weeks paid maternity leave and up to 4 weeks paid paternity leave for employees with over 12 months service
We want to invest in you financially, so we have a pension scheme with Aviva
If you love cycling as much as we do, keep yourself physically fit with our Evans Cycles Ride to Work scheme
And after a long weeks' work, join us in undoing it all - with membership to The Wine Society. (They also do gin and beer!)
We want everyone to achieve "zen mastery" with a free subscription to Calm — work can be stressful and we want to help you switch off
And the best benefit of all... Free access to the Wagestream service - naturally

Responsibilities & tasks

Ideal candidate

Skills & qualifications

How to apply

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