Copywriter at Too Good To Go

Posted on:
November 8, 2022

🔭 Our mission & vision

Job Description

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.

Why do we need to do that? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss!

As the world’s largest food waste-fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it. But we’re more than an app: we are a certified B Corporation and our mission is to inspire and empower everyone to take action against food waste, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste.

We’re growing fast, with our community of 65 million users in 17  countries saving more than 168 million meals from going to waste. We are incredibly proud of this, but there’s still a lot more we want to achieve.

We are now looking for an exceptional Copywriter to join the global superstar team at Too Good To Go in Copenhagen or London.

Your mission

You will use your outstanding writing skills to communicate Too Good To Go’s mission, brand and products to our consumers and businesses across numerous channels, bringing energy and clarity to the user experience to drive engagement and help us make a huge impact in the fight against food waste. Embracing Too Good To Go’s tone of voice, you’ll be a brand guardian and work in close collaboration with colleagues across Marketing, in particular those in design, UI/UX and CRM.

Your role: 

Write and edit clear, persuasive copy within a defined brand tone of voice across multiple channels

Interpret creative briefs to develop concepts for execution.

Close collaboration with the Creative and Digital teams to build performance-driven copy that is both creative and effective. 

Improve, develop and strengthen our global brand through outstanding copywriting. 


Native-level English.

Exceptional writing and research skills.

Experience with digital advertising copy, CRM, website/SEO performance

Substantial professional copywriting experience, with a solid portfolio of work, with agency experience highly desirable.

A creative mind with a strong eye for detail.

Strong grasp of trends and developments within the field.

You are used to working in a fast-paced and high-growth working environment - and thrive on being involved in, and executing on, many tasks at the same time.

International experience is highly beneficial: either having worked in an international/global role before, or you may have been working abroad (in a similar role).

Our values:

We fight together: Food waste is a big beast to fight. We can do it if we fight together as Waste Warriors with no ego. We believe in a #oneteam.

We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.

We keep it simple: Our ambitions are bold but our solutions are simple.

We build a legacy: We’re proud of the change we’re driving. 

We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. 

We offer

An amazing job with a lot of task diversity where you can make a big impact

A key role in the Global Creative Team

A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.

The experience of being part of an international company with 1200+ enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!

Strong personal as well as professional development in an intense and high-growth scale-up environment.

An open company culture where you have the independence and room to unleash your creativity.

A strong team culture where successes are celebrated together.

 How to apply

Send us your CV and portfolio in English

We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

Submit your CV and Cover letter in English.

Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

Send also a Cover Letter in English accounting for why the role suits you

We take recruitment very seriously, so please carefully read everything we have written above. 

We would love to welcome you on board as soon as possible

A Movement for Everyone

We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

Responsibilities & tasks

Ideal candidate

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About the team

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