Category Development Management at Beyond Meat

Posted on:
February 23, 2023

🔭 Our mission & vision

Job Description


At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

At Beyond Meat, we are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience.

Beyond Meat is looking for a proven Category Manager to lead our Category Management team and help drive our growth agenda amongst US Mass, Grocery and Natural Channels acrossour brand portfolio. This role will leverage his/her strategic thinking capabilities and insights to identify short and long-term growth opportunities based on a comprehensive understanding of the channel, the category, the brands, the shopper and customer strategies. Additionally, he/she will work closely with the Sales and Marketing teams to develop a strong fact-basedselling relationship to help drive the brand and category across the Mass, Grocery and Natural Channels.

Support delivery of volume and share objectives by providing analytics to support the strategic business plan and the tactical execution plan for the assigned channel/categories. This role isresponsible for developing a fact-based approach of business analytics including evaluation of promotional effectiveness, marketing plans, distribution recommendations, identifying needgaps, brand and category trends, scanner data mining and customer POS data mining, translating the analysis into key insights and recommendations for the customer.TASKS, DUTIES, & GENERAL RESPONSIBILITIESResponsible for developing and presenting fact-based business analytics for assigned channel/categories including promotion evaluation for effectiveness and efficiency, applicable customer-specific data analysis, SPINS/IRI, NPD and other database analysis, brand/category trends, marketing plans, objectives and distribution recommendations.Functions as the channel data expert to support the internal team in all selling processes, forecasting consumption, Gross Sales, Loyalty and promotions.Play a key support role in building the annual business plan based upon analytical review of historical and competitive data and strategic direction for the category, brand and customers.Analyze current and historical customer data and formulate customer presentation materials to support Mass, Grocery and Natural Channels retail customers and our internal sales teams.Aware of market trends, promotional activity, coming trends amongst the competitive environment in a proactive manner.Continuously question data, asking deep dive questions and pursuing answers that may not be readily apparent.Provide periodic and ad hoc customer analysis reporting.Work collaboratively with other members of the Insights & Strategy team to drive strategic direction for the Plant Based Meat category across Mass, Grocery and Natural Channels and ecommerce.Qualifications5-8 years business analytics experience supporting CPG sales team(s).Demonstrated strong understanding of retail and customer team perspectives.Experience working in an analytic or category management role with traditional food retailers and foodservice operators but not required.Experience working on ecommerce retailers (Amazon,,, etc.) preferred but not required.Must have advanced proficiency with Microsoft Excel (pivot tables and v-lookup),PowerPoint (graphic presentations) and Word. Google Suite knowledge.Strong analytical skills with proven ability to interpret data and link category management data to retailer/business scenarios.Ability to create required ad hoc analysis and reporting utilizing analytical skills.Ability to develop and sell the story/recommendations as output of analysis.Experience with analytic/consumer insight tools (i.e. NielsenIQ, IRI, NPD, Loyalty, specific customer portals, etc.)Knowledge of technologically driven financial analysis (ie. ROI, Pricing/Margin implications)Must be able to work independently and demonstrate organization skills and agility to determine priorities and manage multiple priorities.Demonstrated ability to take initiative and be flexible in a fast paced, dynamic teamenvironment. High energy and motivation needed.Must have strong interpersonal, communication and collaboration skills.Must be creative and detail-oriented in ambiguous situations, with a focus on execution.Travel / Work EnvironmentAbility to travel 20-30%This role sits onsite in El Segundo HQ OfficeThe starting annual base pay for this role is between USD 115,000 and 135,000.  The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands.  The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits. 

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

Please note that Beyond Meat has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. All U.S. employees who (a) physically enter a Beyond Meat facility in the United States, (b) represent Beyond Meat at work-related events, including but not limited to trade shows and product demonstrations, or (c) physically enter customer or potential customer sites in connection with their work for Beyond Meat must take all necessary steps to be Fully Vaccinated as a condition of employment, unless a reasonable accommodation is approved.Apply for this job

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