Campaign Coordinator

🔭 Our mission & vision

Our mission is simple. We want every working person globally to have complete financial freedom by giving them power over their pay.

Power over pay means the ability to instantly access, track, save and manage earned wages. We want to transform people's lives and the organisations they work for.

Job Description

Wagestream is on a mission to bring better financial wellbeing to all employees.

We partner with some of the world’s most famous employers, like Pizza Hut, BPAY and the Hungry Jack’s, to give their teams access to fairer financial services - all built around flexible pay. Almost a million people can now choose how often they’re paid, track their shifts and earnings, start saving, use budgeting tools, get free financial coaching, and access fairer financial products. All in one financial wellbeing super-app.

Wagestream is unique: VC-backed and growing at scale-up pace, but with a social conscience. The UK’s leading financial charities and impact funds were our founding investors, and we operate on a social charter - which means every product we build has to improve financial health of employees.

You’d be joining a team of 100 talented, ambitious people, growing in Europe, Australia and the USA, building a category-leading fintech product and all united by that same mission.

The Opportunity:

The importance of financial wellbeing is still being understood by employers and employees in Australia. The key objective of this role is to help more businesses and their teams understand why financial wellbeing is such an integral part of overall wellbeing, as well as what tools are available to help improve financial wellbeing. To do this we need someone to help us reach the right people at the right time with targeted campaigns.

What will you be doing?:

Driving and managing all paid B2B ABM campaigns across search, display, social and retargeting networks

Building campaigns that get high engagement amongst employees at our partner organisations, such as roadshows, competitions and email campaigns

Setting an event marketing strategy and supporting with post-event campaigns

Reporting on the performance of campaigns

Optimising campaigns using metrics and data, such as lead volume and conversion, program pipeline, velocity in funnel metrics, opportunity conversion

Responsibilities & tasks

Within 1 month you’ll have:

Spent time with everyone in the team, gaining an understanding of the priorities and how our tools build financial wellbeing

Spoken to a handful of people who use the app to get a sense of the impact Wagestream has

Proposed and drafted a B2B campaign to reach prospects in key industries

Attended several launches at new customers to understand the way they work and what can be done to drive adoption

Within 3 months you’ll have:

Taken learnings from your first B2B campaign and launched a second campaign to reach prospects in key industries

Developed a campaign strategy for launches at new customers to ensure we’re reaching the maximum amount of employees possible

Created a list of key events and provided analysis as to their suitability

Within 6 months you’ll have:

Developed a framework for B2B campaigns and tested several channels to show what’s most effective

Tested several types of campaigns for customer launches with an industry-specific approach to see what drives the highest adoption and where improvements can be made

Booked in events for 2023 and proposed a list of the assets needed

Ideal candidate

Skills & qualifications

Must-haves:

2-5 years of experience

Proven skills in time management, organisation and prioritisation of competing deadlines

Experience with campaign analysis for optimisation, as well as creating or editing reporting dashboards for digital marketing performance

An eye for design and the ability to create briefings for acquisition ads and campaigns, as well as website updates

Can-be-learned:

Experience running B2B campaigns and executing an events strategy is ideal, but not essential. You’ll have the ability to learn from the team in Sydney, as well as those in the UK, US and Spain who are doing similar things.

How to apply

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🤑 Ethical Capital / Finance

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