B2C Marketing Manager at Too Good To Go

Posted on:
February 23, 2023

🔭 Our mission & vision

Job Description

At Too Good To Go, we dream of a planet with no food waste. Imagine if there was something we could all change today that would reduce global warming by 10%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste 40% of all the food produced in the US.

We’re on a mission to change this and are expanding our team right now! Our app connecting businesses with unsold food, and consumers willing to buy at a discounted rate has grown rapidly since 2016 to become a global market leader with  72+ million users, 181,000+ partners, and more than 199+ million surprise bags saved.

We’re proud of what we’ve achieved so far, but did we mention the issue is huge? We are growing our team as we speak. And that’s where you come in:

We’re looking for an exceptional B2C Marketing Manager to join the superstar team at Too Good To Go! 

Sounds like your kind of mission? Here is what it will entail:

As B2C Marketing Manager you have the responsibility of accelerating consumer demand across the US in the short term while building a sustainable, world class brand for the long term. You’ll play a crucial strategic role in leading B2C Marketing for a global market leader within a hyper growth brand.  By doing so, you play a pivotal part in amplifying the food waste movement, inspiring and empowering everyone to fight food waste together within a highly brand centric organisation.. 

Your role

Deliver outstanding integrated marketing communications across the US and across multiple channels (including digital, social, CRM, web, partner comms, more)

Lead B2C marketing campaigns, including ideation, implementation and project management, as well as managing day-to-day campaign deliverables and delivering post campaign evaluation

Work closely with the Head of Marketing to shape and roll out the B2C strategy for the US market

Lead content development for B2C paid user acquisition, and co-own the campaigns with our Global acquisition team  

Own the CRM strategy and execution for the US

Leverage data, consumer insights and brand tracking to continuously improve our B2C activities 

Support partner marketing team in marketing collaborations with existing or prospective partners, including some of the biggest food retail brands in North America.

Play a leading role in creating consumer demand in new cities and regions across the US to support Too Good To Go’s ambitious growth strategy.

Build high impact relationships with external partners including store partners, influencers and relevant brands to deliver on our B2C target metrics

Work closely with local and global marketing teams across PR, Creative and Partner marketing to create cohesive and effective activities.

Foster strong relationships with marketing colleagues in the US, Global and other countries to share ideas, maximise opportunities and ensure consistent brand alignment across all B2C touch points

Embrace the #oneteam mentality: support other areas of the marketing effort as the business need and strategy require

Why you are the Food Waste Warrior we’re looking for:

Experience in marketing, with a core focus on consumer marketing and brand building

Hands-on experience planning and executing consumer marketing campaigns across platforms

Strong digital background, with a proven track record of managing and optimising successful campaigns

Experience working within a Marketplace or similar industry is a plus 

Target-oriented, with a sharp analytical mind for creating focused marketing campaigns with bold, measurable objectives 

Brilliant communication skills that allow you to storytell and sell to a wide variety of internal and external stakeholders 

Exceptional organisational skills and the capability to multitask comfortably

Experience working in a fast-paced, high-growth business

A willingness to learn and adapt as we are building a brand category


100% Employer paid health coverage options for employee (Includes medical EPO plan, dental, and vision)

50% employer paid health coverage options for your family

401(k) plan to help save for your future

Pre-Tax Commuter Benefits Program

Generous Vacation Package of 20 Days + 13 paid company holidays

Flexible Spending Account

If you still need more convincing…

A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.

The experience of being part of an international company with 1400+ enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!

Strong personal as well as professional development in an intense and high-growth scale-up environment.

An open company culture where you have the independence and room to unleash your creativity.

A strong team culture where successes are celebrated together.

"Certain US states/jurisdictions require Too Good To Go to include a reasonable estimate of the salary range for this role. A reasonable estimate of the range for new joiners for this role in the United States  is $79,000-$108,000. Actual salaries may vary and may be above or below the range based on various factors, including, but not limited to an individual's assigned work location, experience and expertise."


A Movement for Everyone

We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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