B2B Marketing Lead

🔭 Our mission & vision

Job Description

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.

Why do we need to do that? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss!

As the world’s largest food waste-fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it. But we’re more than an app: we are a certified B Corporation and our mission is to inspire and empower everyone to take action against food waste, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste.

We’re growing fast, with our community of 60 million users in 17 countries saving more than 151 million meals from going to waste - we think this is incredible, but there’s still a lot more we want to achieve.

That means we’re looking for talented people with diverse skills and backgrounds to add to our rapidly growing team, which is where you come in.

Your mission:

As B2B Marketing Lead, you own Too Good To Go’s development and implementation of acquisition and co-branded marketing campaigns with our prospects and partners in the UK. You will lead Too Good To Go’s marketing presence with partners across the entire Partnership Journey (from Acquisition to Retention) for both large chains and independent stores. Managing a Partnerships Marketing Manager and with scope to recruit further team members in Lead Acquisition and Account-Based Marketing next year, you will define the B2B and Partner Marketing Budget and targets. 

Your Role:

Lead the Acquisition Marketing initiatives with our Platinum and Gold Supermarkets prospects

Conduct assessment and prioritisation of our collaboration opportunities with strategic Key Accounts in the UK

Define the Lead Generation targets and budget

Guide, support and develop a high-performing Partner Marketing Manager in the implementation of a solid co-branded strategy

Identify trends and market potentials, evaluate business opportunities to be proactive in our Marketing approach with Key Accounts and Halos


Experience in B2B Marketing and Lead Generation, with a track record of managing the budget and implementation of relevant lead generation channels (both online and offline), as well as solid co-branded campaigns across multiple internal/external touchpoints and channels

Demonstrated success in Account-based marketing, having worked hand-in-hand with senior Sales Team stakeholders to successfully fashion, implement and land personalised campaigns targeted at high-value prospects 

Experience working with internal and external teams where you’ve shown an ability to inspire and activate a range of stakeholders

Excellent analytical skills in order to optimise the performance of our lead generation channels and challenge the status quo

Brilliant organisation, project management and time-management skills - knows how to prioritise and deliver quality content under tight deadlines

Great eye for detail, ensuring all written and visual Partner Marketing communication is compelling and accurate

Eager to bring new ideas to the table to win over partners

A true passion for sustainability - you understand the urgency of action for the planet.

Experience in tech or F&B companies is a strong plus.

Our Values:

We fight together: food waste is a big beast to fight. We can do it if we fight together as Waste Warriors with no ego. We believe in a #oneteam.

We raise the bar: we always push for more. We work smart, smash barriers and elevate one another.

We keep it simple: our ambitions are bold but our solutions are simple.

We build a legacy: we’re proud of the change we’re driving. 

We care: we always look out for each other. Caring is also about the way we do business. We do the right thing. 

What we offer: 

A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.

The experience of being part of an international company with over 1300 enthusiastic and highly talented teammates across numerous countries – always ready to share knowledge and support!

Strong personal as well as professional development in an intense and high-growth scale-up environment.

An open company culture where you have the independence and room to unleash your creativity.

A strong team culture where successes are celebrated together.

A competitive salary

A vibrant office in the heart of Shoreditch

How to apply

We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

Submit your CV and Cover letter in English.

Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or Linkedin direct messaging.

Job Ref: #LI-RS1

A Movement for Everyone

We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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