Ultimately, impact and ethicality is subjective and personal. What one person considers to be For Good might not be good enough for another. Plus, there are no standard impact metrics or accreditations that make it easy, or straightforward. So, we had to come up with our own way of determining if a company is For Good.
Companies For Good have positive environmental or social impact embedded at the very core of their business. Their impact cannot be differentiated from their business. It is not a side strategy, a CSR policy, or a profit redistribution strategy. Of course, they can have all these things, but that can’t be it.
Companies For Good are solving our biggest, messiest problems; they’re increasing access to renewable energy, are transforming how we produce food, are democratising access to mental health care and making period poverty a thing of the past. They can be in (nearly) any industry, tackling any problem, but they all have one thing in common: they are using their company as a Force For Good.