UpCircle Beauty

We upcycle 20 different by-product ingredients from varied industries, including the argan, tea, juice, date, olive and wood industries into our skincare formulations.

The ingredients we upcycle are grown organically and harvested seasonally, they’re also grown in the climates that suit the plants best. For example, we upcycle mandarin fruits grown in Seville in Spain. The fact that we are purchasing part of the farmed plant that originally had no value means that we are providing a new revenue stream for the growers.

Our upcycled extracts, waters and powders are obtained without flash distillation nor microwaves, they are the result of only natural processes.

We’re stocked in household retailers like Sainsbury’s, Holland & Barrett, Ocado and more. Our brand has seen staggering growth in the last six years, selling hundreds of thousands of products per year in over 40 different countries. We have over 20,000 5* reviews and a cult following that we fondly call our “UpCirclers”.
We're certified cruelty-free by Leaping Bunny and we’re Soil Association and COSMOS Organic certified, meaning our ingredients are grown responsibly and promote soil fertility. We’re also certified plastic negative and a B Corp.
We also remove more ocean-bound plastic than we create as a business, paying the wages of waste-workers in India. We're proud to be the UK's #1 upcycled skincare brand.