THIS

THIS is a high-growth, VC-backed emerging leader in producing plant-based food. Meat-alternatives, to be exact. In fact if we’re being reallllly exact – our products are at the leading-edge of the plant-based sector in terms of taste, texture and appearance. Here’s our insta, for a quick stalk - https://www.instagram.com/this.uk

It’s worth mentioning that since our launch in June 2019, the company has experienced extremely significant growth in revenue – 188% in the last year. We have strong aspirations to continue this growth trajectory as we aim to be the no.1 plant based brand in the UK and beyond and we believe we have the team (70 plus and growing) and investment to do achieve this.

Why are we doing THIS?

We’re Andy and Pete - co-founders of THIS. Our last job entailed selling tonnes (literally tonnes) of meat. Then we felt bad. Also, we felt like meat-alternatives weren't realllllly for people who love the taste of meat. We felt like they were for people who like sandals and socks. So we've basically ended up making THIS for ourselves, but we'd love other meat-lovers to nom nom it too. THIS is a game-changer.

At our core, we believe:

Stereotypes around plant-based food need to be bulldozed
Guilt-trips don’t make people hungry
Plant-based food should mean zero-compromise - this is how we can recruit more meat reducers to the category