If we can change where people and and businesses spend their money, we can change the world
🌪 Climate crisis
Social enterprise
1 to 10

🔭 Our mission & vision

We make products of outstanding quality at a comparable price to your current supplier but with major impact baked in.
Our immediate aim is to plant 10 million trees which will replace the 10 million that are cut down each year to make toilet paper.

🌍 Our impact & how we measure it

The UK's first Carbon Neutral toilet roll and tissue range. Our Soap products are plastic negative.

🙋 About us

Here at Serious, we’ve planted over 900k trees and recovered the equivalent of 150,000 plastic bottles from the oceans to help in the fight against the triple threat of deforestation, climate change and plastic pollution.
There’s plenty more where that came from, and we’ve got massive ambitions for the future. We’ve just completed our first fundraise so it’s a great time to join this fast growing, impact-led start up.
We’ve achieved this by getting people to make the very simple switch to our Serious product range made up of toilet paper, soap, laundry and cleaning products, with more to follow.
We’ve seen major growth in the consumer market, with thousands of subscribers to our movement, and we’re starting to translate this demand into the Corporate and Away-From-Home market now that a sense of normality is starting to return. Businesses are increasingly looking to use their purchasing power for good and lessen their impact on the planet, and we are perfectly placed to make the most of this opportunity.
We’re looking for a brilliant salesperson who is as passionate about making a big impact on the world as we are. We started the business to look after future generations. Between the four founders we have eight kids between us, and on the current trajectory, by the time our youngest reaches 21, we’ll have planted over half a billion trees.
If this sounds Seriously good to you, get in touch now and be part of this incredible journey.

🗓 Founded in
💸 Total funding to date:
👀 Interesting articles about us:

👏 Our company benefits

Dog friendly office
Flexible working hours
Flexible working location
Share option scheme
As well as:

💁 Being good while doing good

Net zero
Impact reporting

👀 What it's like at


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