A THIRD OF THE FOOD GROWN IN THE WORLD IS WASTED
We believe this has to stop. All food grown should be eaten.
Right now, this isn’t the case. In the UK alone, over 3 million tonnes of fruit & veg are wasted before they even leave the farm.
“Too” big, “too” dinky, “too” many. And when food goes to waste, so does all the energy, water and time that went into growing it.
WHY IS FOOD WASTED AT THE FARM?
Fruits and veg comes in all sorts of shape and sizes. Fact.
Our food system in the UK has grown to prize uniformity over taste and planet. This means fruit & veg that’s fresh and perfectly delicious but doesn’t look quite right by supermarket standards is left behind.
What's more, we live in a world where on-demand everything is the norm. This means farmers are left with surplus veg no matter how you slice it. If we want blackberries in January and Brussels sprouts in June, we can walk into almost any supermarket and pick them off the shelf. However, this isn’t how nature works.
This is where we come in. Every week we speak to farmers who’ve got an abundance of perfectly tasty produce on their hands, and deliver it directly to you.
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