Mimica

Right now, expiry dates are estimates of what the worst-case temperature scenario will be for the product, in order to make sure we are all safe. Although this is a good idea, most of us will store food in much better conditions than the worst-case scenario and this is when good food, and your money get wasted.

By responding to changes in temperatures, Mimica Touch will enable you to use your food for longer and reduce food waste. Mimica Touch works both ways too, so if food gets too warm for too long, the bumps will appear to warn you not to eat or drink it anymore.

From food to pharma, we aim to become the global mark of freshness for industry, consumers & communities all around the world. The way we do this is we create accessible, affordable freshness indicators.

Mimica is an award-winning design-led company with a mission to radically reduce unnecessary food waste caused by overcautious expiry dates. We take a multidisciplinary approach towards solving this challenge, bringing together food scientists, designers and engineers to work side by side. Updating the expiry date system has been identified as one of the most effective ways of cutting avoidable food waste