Mimica

Radically reducing unnecessary waste
πŸ“
London, UK
πŸ₯• Food Agriculture & Water
πŸ¦„
For-profit
πŸ‘₯
11 to 50

πŸ”­ Our mission & vision

Mimica is an award-winning design-led company with a mission to radically reduce unnecessary food waste caused by overcautious expiry dates. We take a multidisciplinary approach towards solving this challenge, bringing together food scientists, designers and engineers to work side by side. Updating the expiry date system has been identified as one of the most effective ways of cutting avoidable food waste (WRAP).

🌍 Our impact & how we measure it

Right now, expiry dates are estimates of what the worst-case temperature scenario will be for the product, in order to make sure we are all safe. Although this is a good idea, most of us will store food in much better conditions than the worst-case scenario and this is when good food, and your money get wasted.

By responding to changes in temperatures, Mimica Touch will enable you to use your food for longer and reduce food waste. Mimica Touch works both ways too, so if food gets too warm for too long, the bumps will appear to warn you not to eat or drink it anymore.

From food to pharma, we aim to become the global mark of freshness for industry, consumers & communities all around the world. The way we do this is we create accessible, affordable freshness indicators.

πŸ™‹ About us

Mimica is an award-winning design-led company with a mission to radically reduce unnecessary food waste caused by overcautious expiry dates. We take a multidisciplinary approach towards solving this challenge, bringing together food scientists, designers and engineers to work side by side. Updating the expiry date system has been identified as one of the most effective ways of cutting avoidable food waste

πŸ—“ Founded in
πŸ’Έ Total funding to date:
πŸ‘€ Interesting articles about us:

πŸ‘ Our company benefits

β€’
Flexible working hours
β€’
Mental health support
β€’
Enhanced parental leave
As well as:
Allocated personal development time, Free railcard, Cycle to work scheme, Full company closure for Christmas period, Self-managed (unlimited) time off policy

πŸ’ Being good while doing good

β€’
CSR policy

πŸ‘€ What it's like at

Mimica

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πŸ’Ό Jobs at

Mimica

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