Top 10 vegan food brands

It’s Veganuary and we’ve taken it upon ourselves to taste-test some of the most exciting plant-based alternatives on the market.

There’s been an explosion of vegan products hitting the shelves over the last few years, with the UK meat substitute market worth over 500 MILLION euros!  

More people than ever before are looking to reduce their meat intake and try some plant-based swaps. In fact, in 2021 a whopping 63.5% of Brits bought vegan food items. Pretty tasty.  

With more options than ever before, including lots of supermarket own-brand ranges, where do you start? Keep reading to discover 10 of our favourite vegan brands and their delicious alternatives.  

Here are our top 10 vegan food brands


Herua exists to boost nonconformism and empower people to change the food system into a sustainable one, protecting what the️ love the most: the animals, people’ health, our planet and our culinary heritage.  

Vegan alternatives: Heura specialises in a range of meat alternatives including chorizo, chicken pieces, burgers, meatballs and more.  

Jobs For Good team review: The meatballs and chorizo burgers are firm favourites with us!

Location: Barcelona, Spain  

Founders: Marc Coloma & Bernat Añaños Martinez

Learn more about Heura  


THIS is what happens when two meat-lovers checked out meat-free food and decided that they didn’t want any of it. According to THIS, their meat alternatives are ‘ridiculously high in protein, taste sensational and are produced by people who won’t guilt-trip you if you also eat meat.’

Vegan alternatives: THIS produces created everything from vegan bacon to ready-to-eat sandwiches and ready meals.  

Jobs For Good team review: THIS is our go-to vegan bacon – it crisps up really nicely and smells almost exactly like the real deal.  

Location: London, UK

Founder: Andy Shovel

Learn more about THIS


Oatly produces dairy alternatives made with (no prizes for guessing), oats.  

Vegan alternatives: Opt for Oatly for vegan milks and chilled drinks, yoghurt, cream, ice cream and more. They even make vanilla custard!  

Jobs For Good team review: If you’re looking for a solid dairy alternative, Oatly is the way to go. Their barista editions are especially good and fully foamable.  

Location: Malmö, Sweden

Founder: Björn Öste & Rickard Öste

Learn more about Oatly


The Vivera team believes life is better when you eat less meat. Vivera started producing meat substitutes 30 years ago and has a lot of expertise and technologies to produce a wide range of products. Most Vivera alternatives are based on soy beans. However, some are also made with chickpeas, pea and wheat proteins.  

Vegan alternatives: Vivera has a large range of meat replacers like salmon fillets, chicken strips and nuggets, mince, shawarma kebab pieces and even a vegan steak.  

Jobs For Good team review: The shawarma pieces are a hit with us! The steak was also very tasty.  

Location: Holten, Overijssel

CEO: Willem van Weede

Learn more about Vivera


Oggs is on a mission to remove the ‘hidden’ animal products in our food chain, starting with eggs. They create affordable plant-based alternatives to everyday foods, that taste as delicious as you’ve always known them, while positively changing the future of the planet, animals and people with every, little, bite.

Vegan alternatives: Try switching out eggs for Scrambled Oggs! As well as using it for fluffy scrambles on toast, you can also use it to make omlettes, quiches, yorkshire puddings and more! They also sell aquafaba, which can be used for vegan baking, and bakery goods.  

Jobs For Good team review: Although we haven’t had the chance to try Scrambled Oggs yet, we’re big fans of Oggs’ selection of cupcakes and cakes.

Location: London, UK  

Founder: Hannah Carter

Learn more about Oggs

Meatless Farm

Meatless Farm is meat free, not taste free. Their mission is help people reduce their meat consumption by making swapping to Meatless easy. Their products have just a fraction of the environmental impact of their meat counterparts.  

Vegan alternatives: From vegan mince and meat free Burgers to their new plant-based steaks, chipolata sausages, chicken breasts or ready meals, they have everything you need to make your plant-based diet meatless.

Jobs For Good team review: Some of our favourite staples come from Meatless Farm. Their burgers are particularly good and appear on menus in restaurants across the UK!  

Location: Leeds, UK  

Founder: Morten Toft Bech

Learn more about Meatless Farm

Deliciously Ella

Deliciously Ella is a plant-based food and wellness platform sharing delicious ways to feel better. Starting from a recipe website, the business has evolved into a restaurant, a range of plant-based food products, an app, and a collection of bestselling recipe books.  

Vegan alternatives: The Deliciously Ella team has created a range of breakfast, snacking and frozen items that can be found on their online shop and in supermarkets.  

Jobs For Good team review: Our team has been loving the wild berry yoghurt and the salted caramel cups at snack time. We also recently visited their restaurant, Plants, and loved it!

Location: London, UK  

Founder: Ella Mills

Learn more about Deliciously Ella  

H!P Chocolate

HiP Oat Milk Chocolate is a sustainable, plant-based chocolate brand producing delicious, creamy chocolate from a slave-free supply chain. They’re a mission to prove that next generation chocolate doesn’t have to compromise on taste, so we only use the best quality single-origin Colombian cocoa in our chocolate and combine this with creamy oat milk to create a smooth, milky taste.

Vegan alternatives: H!P has created an indulgent chocolate bar, made with oat milk filled with unique flavour combinations, and all totally vegan friendly.

Jobs For Good team review: If you’re new to H!P we recommend trying out their Cookies No Cream or Salty Pretzel flavours. Or even better, their letterbox tasting pack!

Location: London, UK  

Learn more about H!P Chocolate  


Grubby is the UK's first 100% plant-based recipe kit. Their mission is to make plant-based cooking more convenient and accessible without costing the earth.

They also support and partner with a family-run farm based here in the UK. Their packaging is also 100% recyclable, compostable and produced in the UK in over 95% of cases.  

Vegan alternatives: Grubby sends out a range of plant-based recipes to their Grubsters including mushroom gyros and oregano fries, mushroom stroganoff with roasted roots, sweet potato and aubergine satay – to name a few!  

Jobs For Good team review: Our team has really enjoyed Grubby’s meal kits, especially the Onion Bhaji Burger and Harissa Butterbean Stew! They’ve inspired us to try new plant-based recipes and flavour combinations.  

Location: London, UK

Founder: Martin Holden-White

Learn more about Grubby


allplants delivers plant-based meals, crafted to balance health and taste, directly to your door. Their meals are sustainably produced and delivered frozen to lock in nutrition and taste.  

They’re obsessed with the power of plants and how more of us eating them can help transform our planet.

Vegan alternatives: allplants has a wide range of meals in their subscription plan including mac + greens, teriyaki udon, truffle mushroom orzo and loads more.  

Jobs For Good team review: allplants makes eating plant-based super quick and easy. You won’t need to worry about going hungry with some of these in the freezer.  

Location: London, UK  

Founder: Jonathan Petrides

Learn more about allplants

What other plant-based swaps should we try for Veganuary? Let us know on social!  

Looking for a job at a disruptive vegan food company? Find jobs in food, agriculture and water.